On April 19, 2024, on the 9pm Vietnamese news, VTV4 Television mentioned Abera Vietnam as a typical Vietnamese brand with impressive achievements in doing business on the Amazon e-commerce platform.
Currently, Amazon is one of the largest e-commerce platforms in the world with the ratio of sellers and buyers overwhelming the "big guys" such as Shopee, Alibaba,... Initially, Amazon only sold books and gradually expanded and grew stronger.
According to the most recent statistics, Amazon's total net revenue has reached 574 billion USD in 2023, a huge number compared to its competitors in the same field.
Realizing that Amazon is a big "ocean", gathering millions of businesses and consumers from all continents, Abera's leader decided to go beyond the limits and embark on a journey to explore the international market.
“All beginnings are hard”, to meet Amazon’s strict standards, Abera has “reformed” from packaging, product quality to communication methods. At the same time, the brand team also constantly researches the market, sells, observes, learns from experience and continuously innovates.
With persistent efforts, after just one short year, Abera successfully achieved millions of US dollars in revenue, accounting for about 28% of total net revenue in 2023. Not stopping there, this business also won the "The Voice - Seller Influencer 2023" award honored by Amazon Global Selling Vietnam.
Recently, on April 19, 2024, Abera was also honored to be invited by VTV4 Television to attend an interview about the process of finding the "promised land" on Amazon. In the news, Mr. Dong Thanh Son, representative of the Abera brand, shared sincerely and enthusiastically about the path that he and his teammates had taken to receive the series of achievements as they are now.
For the Abera leadership team, this is just the first step in realizing the dream of exporting Vietnamese cosmetics to international markets. In the future, Abera will continue to promote its strategy of conquering Amazon and customers around the world, fully fulfilling its mission of bringing the quintessence of Vietnam to the world.
