On January 19, 2024, Mr. Dong Thanh Son (Co-founder of Abera) represented Abera to attend the Vietnam Brand Scale Up 2023 Brand Forum as a speaker at the panel discussion "The path for brands from Ho Chi Minh City to the international market".
On January 19, 2024, the Department of Industry and Trade of Ho Chi Minh City and Vietnam Brand Purpose jointly organized the first Vietnam Brand Scale Up Forum with the theme "Ho Chi Minh City Brand - Innovation and sustainability towards the international market".
The event gathered many speakers and branding experts from home and abroad to discuss solutions to enhance Vietnamese products, services and brands, thereby "attacking" foreign markets.
At the same time, the Vietnam Brand Scale Up Forum is also a place for business owners to meet and share knowledge and experience in building, managing and developing sustainable businesses. Specifically, more than 300 business people attended the forum, helping to spread the core values of the business to society.
At the event, Mr. Dong Thanh Son (Co-founder of Abera) was invited to be a speaker at the panel discussion "The path for brands from Ho Chi Minh City to the international market".
The co-founder of Abera did not hesitate to reveal a series of solutions that his team applied to successfully export cosmetics. In just 1 year of selling through the world's largest e-commerce platform Amazon, Abera reached the milestone of 20,000 orders with a total revenue of up to million dollars.
Abera was even honored with the "Inspiring Seller 2023" award at the Amazon VIP Night, an event to summarize a year of "going abroad" for Vietnamese businesses on Amazon.
Mr. Dong Thanh Son hopes that the process and achievements that Abera has achieved can become a source of inspiration for Vietnamese cosmetic brands to boldly reach out to the big sea, affirming the quality of Vietnamese products.
At the same time, he did not forget to emphasize the opportunities and challenges that Vietnamese businesses may face on the path to bringing the quintessence of Vietnam to the vast promised land. Now, the strong development of technology and changes in consumer psychology are both leverage and challenges that business owners must carefully study.
(See more videos of Abera representatives sharing their experiences in developing global brands at the panel discussion “The path for brands from Ho Chi Minh City to the international market”: https://fb.watch/qk4M-ILQIK/ .)
