Recently, the two Co-founders of Abera, Mr. Dong Thanh Son (Business Director) and Mr. Hoang Quoc Vinh (Brand Manager) had a conversation with Host Vietsuccess/MC Quoc Khanh about the journey to conquer million-dollar revenue on Amazon. MC Quoc Khanh also gave Abera many "winged" compliments and commented that this brand will continue to grow in the future.
Abera Vietnam is the first Vietnamese cosmetic brand to reach million-dollar revenue on Amazon
“Starting the trip to Amazon” in December 2022, Abera started the cross-border business game with a big zero. No experience in trading on foreign e-commerce platforms and not a famous Vietnamese brand that international customers would know by name.
However, by applying the experience in the domestic market combined with the passion for the "new land", Abera has grown remarkably in just 1 short year.
Sales indicators grew rapidly, specifically, Abera accelerated on the race track and quickly reached million-dollar revenue. Order conversion rate increased 5-6 times compared to domestic floors and the total number of orders increased 40 times after 6 months.
The “secret” behind the success and MC Quoc Khanh's opinion about Abera
Talking to MC Quoc Khanh, the 2 Co-founders of Abera had the opportunity to share valuable strategies to achieve success on Amazon. Specifically, this brand follows the D2C E-commerce business model (Direct-to-consumer e-commerce) and focuses on customers as well as tracking old data to set appropriate goals and plans for the future.
According to MC Quoc Khanh, as someone who has met and talked with many business owners, he finds that there are few businesses that are as bold as Abera in investing in research and meeting customer needs. In addition, the Vietsuccess “boss” praised that Abera has successfully raised the level of Vietnamese cosmetics by being able to compete side by side with other “giants” in the cosmetics industry such as Japan and Korea.
At the end of the sharing session, MC Quoc Khanh was also curious about Abera's upcoming plans. After achieving impressive results on Amazon, will this business continue to "stir up" the race or lose its form? In response to that question, the 2 Co-founders of Abera affirmed that the journey to conquer Amazon is not over yet.
At present, Abera will focus on the US market. In the future, the brand is determined to expand its "conquest" scope and make double efforts to reach the vast "ocean". This is certainly a difficult challenge but also an opportunity for Abera to continuously develop.
