The event "Vietnamese cosmetics on the world's dressing table" was held on December 28, 2024, marking a milestone as Abera Vietnam officially changed its brand slogan and affirming its ability to reach out globally.
An event with many unique activities never seen before by Abera Vietnam
On December 28, 2024, cosmetics brand Abera Vietnam held a mega livestream event lasting more than 10 hours at Estella Place, one of the most luxurious shopping malls in District 2.
With the participation of many international guests and performances showing the indigenous cultures of America, Malaysia, Indonesia, Thailand and the Philippines, the event impressed the large audience present at Estella as well as the audience watching online.
During the livestream, many unique mini games such as "Lucky Wheel" and "Catch the word" stirred up the Estella atmosphere. A series of irresistible deals — including 10K, 11K, and 21K offers — were launched throughout the event, creating an exciting, nonstop shopping experience where the more customers bought and played, the more they saved and won.
Interspersed with product introduction sessions are moments of interaction with international friends, admiring performances expressing the cultural identities of 5 countries: America, Thailand, Philippines, Malaysia and Indonesia.
The charm of the two livestream MCs was also an important factor in making Abera Vietnam’s event at Estella explode. Despite the absence of famous KOLs, the dynamic energy and chemistry of the two MCs was enough to make the event atmosphere hotter than ever.
Abera Vietnam affirms its potential to reach out to the world
Since 2023, Abera Vietnam has started its plan to expand internationally through the Amazon e-commerce platform. With a smart strategy and enthusiastic support from its partner Amazon, the Abera brand has achieved some remarkable achievements such as becoming the "Inspiring Seller" 2023, entering the top 5 Vietnamese businesses with the most outstanding business results on the Amazon platform in 2023.
Building on this momentum, we boldly expanded our market to Southeast Asian countries such as Thailand, Philippines, Indonesia,... and gradually built trust with hundreds of thousands of international customers.
After two years of entering international markets, Abera Vietnam decided to change its slogan from "Overcoming imperfections, achieving radiant beauty" to "Proud of Vietnamese cosmetics, reaching out to the world". The mega livestream event "Vietnamese cosmetics on the world's dressing table" marked this transformation, and also the beginning of a promising global future for Abera Vietnam.
